How much profit should you make on each used car? Learn how to set realistic profit targets, calculate your true cost per vehicle, account for reconditioning and operating expenses, manage inventory age, and protect your margins. This guide explains gross versus net profit and shows how smart buying, pricing, inventory management, and additional dealership revenue can help you build a more profitable used car operation.

Discounting isn't the only way to increase dealership sales. This guide shares 15 proven strategies to help independent auto dealers sell more cars while maintaining healthy profit margins. Learn how to improve customer trust, create better vehicle listings, respond to leads faster, increase referrals, strengthen your online reputation, offer financing options, and build a dealership that customers choose for value—not just price.